"Sony tops the list in the annual Harris Poll of 'best brands' for an impressive seventh consecutive year. Dell retains its No. 2 spot, while Coca-Cola, previously in the fourth position, moves up to No. 3," according to a Harris Interactive press release.
"These are some of the results of a nationwide Harris Poll of 2,351 US adults surveyed online by Harris Interactive between June 7 and 13, 2006. Survey responses were unaided and a list of brand names was not presented to respondents. The results from this survey cannot be compared to results of the Harris Interactive 2006 EquiTrend Brand Study results, as the methodologies for the surveys differ."
A table covering 1995-2006 shows Apple making the top 10 for the first time, while Microsoft (and General Motors) dropped out of the top 10.
