Madame Tussauds unveils its new Metallica exhibit. Photo: Getty images
It used to be that Lars Ulrich would stand up in the US Senate to rail against the perfidy of filesharing. Today, he's goofing off in front of a camera in the hope you'll part with up to $125 to become a member of his website. That's the digital revolution for you.
According to Rolling Stone today, the band's recently launched Mission:Metallica site, which promises to allow fans to "experience the album ... before it's done", with videos, audio and musings on riffs, has announced a three-tiered subscription model.
"$25 gets you the MP3s of the new album at midnight of the release date plus access to the Platinum areas of the site, $33 throws in a physical CD and $125 buys you MP3s, CDs, a five LP vinyl and a limited-edition lithograph."
Well, it's the lithograph that's sold us. That and the opportunity to view the "fly on the wall footage" advertised in the band's new promo video. After all, we've seen Some Kind of Monster, we know that the team meetings are where the magic happens.
