A West Midlands football club has signed a new naming rights deal for its stadium.
Solihull Moors have agreed a five-season deal with Birmingham-based professional services group ARMCO which will see its stadium renamed The ARMCO Arena.
The club's 4,524-capacity ground, known to most as Damson Park, has been called the SportNation.bet stadium since it announced a previous commercial partnership with the betting website in 2019.
ARMCO is a collection of 11 different consultancy businesses specialising in a range of sectors including finance and property, with its latest division Trust Financial launching just two weeks ago.
Darryl Eales, chairman of the National League club, said: "We are delighted to begin a long-term partnership with founder Russell Martin, ARMCO and the broader group.
"The commitment and support for Moors is hugely appreciated and I look forward to building the partnership to mutual benefit over many years to come."
Mr Martin added: "I am delighted to support Solihull Moors and assist their strong ambitions to secure league football.
"Having been linked with the Moors before, I was finally enticed to back them when Darryl explained his vision and the investment structure he has built at the club.
"Darryl has evolved a very forward-thinking model which has added great stability to the club and I am confident that his vision will be achieved in the short term."
In a separate deal, Solihull Moors have welcomed skip hire company C&R Lewis as sponsor of its newly installed big screen for the 2021/22 season.
