Course overview
This course will teach you how to market your business using social media channels such as Facebook, Twitter, Instagram and LinkedIn. You will learn a variety of skills, from how to grow your audience to how to drive deeper engagement with your customers.
Course content
Establishing your social media presence
- Tools of the trade – overview of various social media channels and their benefits
- Setting up your accounts
- Automation services such as Tweetdeck and Hootsuite
- Branding opportunities using social media
- Building social media into your branding and reputation management policies
- Understanding what content you should create
Growing your audience, increasing engagement and driving sales
- Understanding your audience and identifying the channels they use
- Utilising profiling and audience tools to target potential customers
- Running paid social advertising campaigns
- How to create sharable content
- Utilising social media to gain industry and competitor knowledge
- How to create sales-driving posts
Implementing your social media strategy and measuring its success
- Incorporating your social media strategy into wider marketing plans
- Managing multiple channels for individual campaigns
- What to measure – from reach to engagement and sales
- Tools and software for measuring your social media campaigns
- Setting benchmarks for success
- Analysing your performance and optimising your channels
Booking information
This course can also be tailored to the specific needs of your organisation. Please enquire on 020 3353 3923 or email corporate.masterclasses@theguardian.com
