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http://www.springfair.com/" width="460" height="115" class="gu-image" /> Social media is no longer just for networking. Today, social platforms are an increasingly influential driver of consumer behavior. If you want to ensure your products reach the right people, don’t miss out on this fun and informative masterclass with social media trainer Amy Hobson.
In the space of just three hours, you’ll learn the key things retailers need to know about Facebook, Twitter and Pinterest. Plus you’ll receive advice on everything from developing a social strategy to creating viral content and learn how social media can help you to build relationships, boost engagement and drive revenue.
This masterclass is run in partnership with market-leading events Pure London, Autumn Fair and Spring Fair, which are part of award-winning events and trade exhibitions company i2i Events Group.
Course content
- Coming up with creative marketing content for retail
- Targeting different audiences and influencing consumer behavior
- Maximising engagement – with advice on going viral
- ‘Piggybacking’ on existing viral trends
- Using social media to drive sales and revenue
- What every retail business needs to know about Facebook, Twitter and Pinterest
- Developing a realistic and successful social media strategy for your own business
- Using planning and analytic tools to achieve your goals and measure success
- Brand reputation and management
- Q&A
This course is for you if…
- You’re a business owner who wants to learn how to build your brand through social media
- You work for a small, medium or large retail business and want to discover new ways of engaging with customers
- You’re a marketer looking to update your social media knowledge and skills
Please note: Attendees should have a basic knowledge of one or more of the following social media platforms: Facebook, Twitter and Pinterest.
What to bring
- Attendees are invited to bring along a smartphone or tablet computer with Facebook, Twitter and Pinterest already set up – but this is not essential
If you can’t attend this course but are interested in future courses of a similar nature, please enter your details below and we’ll let you know when we add them to our calendar.
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Tutor profile
Amy Hobson is a social media trainer for SocialB. During her career, she’s worked extensively within the franchising and retail sector for both national and international brands. Amy is passionate about sharing her knowledge to assist growth and development within the retail industry.
Details
This course has now passed – but we update our programme all the time. For information on our full range of masterclasses, sign up to our newsletter, follow us on Twitter, or keep an eye on our calendar.
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
