Today’s consumers get swathes of their information from social media – news, product recommendations, in-jokes, even opinions. Regardless of your line of business, the quickest, cheapest and most efficient way to build a buzz is through a strong social media strategy. But as every other business on earth jostles for feedspace, it’s important to cut through the noise to ensure that your message reaches your potential customers, and they get the information they want without feeling spammed.
You will leave this masterclass with a clear understanding of various social media platforms, what will work for your business and the key components of a successful digital strategy.
This course is for you if…
- Social media strategy is part of your job description, but you don’t know where to start with your strategy
- You already use social media personally, but have never used it in a professional capacity
- You’re a small to medium sized business, NGO or corporate communicator looking for low-cost, high-return marketing strategies
- You’re a business owner looking to expand your social media reach
- You have already joined some social media platforms but need to learn more about them and tailor to your business needs
- You want to learn how to create a digital strategy
Course description:
Whether your business is a start up, an emerging or an established corporate, this course looks at the uses of social media for all business needs. Practical exercises will help you use social media as a primary sales tool and refine the way you connect with your audience.
Topics covered on the day include:
- Twitter, Facebook, YouTube, Pinterest and Instagram explained
- What social media platforms suit your business structure?
- Facebook pages, advertising, insights and why you need to understand them
- How to crowd source and connect with your audience using social media
- Here comes everyone. How to connect successfully with your customers using social media
- The dos and don’ts of social media
- Why you need a digital strategy that works
- How to tailor a digital strategy for your business needs
PLEASE NOTE: This course requires a basic understanding of social media, e.g. you are comfortable using a Facebook or Twitter account for personal use. Please feel free to bring your laptop, iPad or tablet along to use in class.
Tutor profile:
Phoebe Montague is the editor of Melbourne-based fashion blog Lady Melbourne. Phoebe’s fashion commentary and style has earned her a reputation as one of Australia’s key fashion bloggers. Founded in 2007, Lady Melbourne now has a social media reach of over 50,000 unique likes, fans and followers across social media platforms including Twitter, Instagram and Facebook.
Phoebe completed a fine arts degree, ran her own fashion accessories label and worked with Jean Pierre Braganza and Lara Bohinc in London. She has a postgraduate degree in journalism, teaches blogging, social media and journalism at the Center for Adult Education (CAE) and RMIT in Melbourne and guest lectures at various corporate and educational events.
Book now
MELBOURNE - Thursday 18 September
SYDNEY - Saturday 27 September
Details
MELBOURNE
Date: Thursday 18 September 2014
Times: 10am–5pm
Location: Australian Centre for the Moving Image (ACMI), Federation Square, Flinders Street, Melbourne
Price: $229 (includes GST, booking fee, lunch and refreshments)
Event capacity: 16
Dress code: There is no dress code for Masterclasses. Please wear whatever you feel comfortable in.
SYDNEY
Date: Saturday 27 September 2014
Times: 10am–5pm
Location: Australian Technology Park, 2 Locomotive St, Eveleigh.
Price: $229 (includes GST, booking fee, lunch and refreshments)
Event capacity: 16
Dress code: There is no dress code for Masterclasses. Please wear whatever you feel comfortable in.
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 7 days before the course start date. Please see our terms and conditions for more information on our refund policy.
