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Bangkok Post
Bangkok Post
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Social media blitz a bitter pill for PM?

Gen Prayut is going to see many 'words that ruin my feeling' if he actually keeps up with the comments on his Facebook, Twitter, Instagram and website pages. (Bangkok Post file photo)

Prime Minister Prayut Chan-o-cha's social media campaign has drawn mixed reactions online. A few hours after his initial posts early last week, netizens had flooded his Facebook, Twitter and Instagram pages with angry, insulting and sarcastic comments.

These kinds of reactions will test the tolerance limit of a leader who is well-known for his hot temper towards harsh criticism in general and tough questions posed by the media in particular.

His social media blitz aims to promote a positive profile and establish direct contact with the people, he said in his first Facebook post. He even has a Thai hashtag, #TuDigital. Tu is his nickname.

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