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The Guardian - UK
The Guardian - UK
Business
Bobbie Johnson, technology correspondent

Social Innovation camp: Coding and barcoding

The first team that I'm spying on are squirrelled away in the attic of the Young Foundation's main building - they're working on Barcode Wikipedia.

The basic idea is to build a system that lets people quickly identify information about products they find in the shops; particularly things like ethical information, news items about it or reviews. Ideally this would work through a mobile phone - you could snap a photo of your product's barcode or tap in the numbers and get back information that helps you decide whether it's good to buy.

It's still early days, but the team's roughly divided itself up into four pairs - one looking at setting up the database and wiki software that's going underpin the system; one looking at existing sources of information like the Barcode Database; one examining a mobile client; and one looking into the overall design of it - name, logo, look and so forth.

At this point they're looking for a phone they can build a java app for - something powerful and with a good camera - and still throwing around possible names. The classic conundrum comes up - you think of a name, but some git's already got it. "It should be illegal to register a domain name that you never use," we hear. Imagine the global geek savings achievable if we all restrained ourselves from buying addresses for every little idea we'd had.

The Guardian is media sponsor of Social Innovation Camp

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