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The Guardian - UK
The Guardian - UK
Business
Bobbie Johnson, technology correspondent

Social Innovation Camp: Breakaway

Things are starting to reach crunch point here at the Young Foundation; there's only half an hour to go before the teams competing at the Social Innovation Camp have to stand up and pitch each other their ideas.

But what's this? A surprise! A rogue team has emerged with a completely separate scheme in mind: this time aimed at disparate families trying to look after the elderly.

If the problem is singular: that modern families are often spread over distances, but need to spend time with and care for their elderly relatives, then the solution is a double-header.

On the one hand, it's a way for families for create private pages to share information with each other: emergency contact details, numbers, dates and events for example. On the other, they want to help people get advice and information from other carers (particularly those near to their loved ones).

They're calling it "Glue" - the stuff that binds families together. Let's see what they can stick together for their demo (arf!).

The Guardian is media sponsor of Social Innovation Camp

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