Everywhere he goes, Graham Arnold is reminded of the special connection he has built with Iraq.
But the former Socceroos boss isn't content with the outpouring of joy brought by delivering the country's first World Cup berth since 1986.
Arnold, who will become the first Australian to coach two teams at the men's World Cup, wants Iraq to shock the world - starting with Group I opponents Norway, France and Senegal.
Ahead of Tuesday's (Wednesday AEST) opening game against Norway in Foxborough, Arnold reflected fondly on the Iraqi fans who had popped up around the team hotel.
"Everywhere we go, the Iraqi fans have been there, and they're so grateful for qualifying," Arnold said.
"But qualification is not enough. I want more."