And so to rookie fashionista Victoria Beckham, whose attempts to persuade America that she was basically breastfed by Karl Lagerfeld appear to be going entirely unquestioned.
On Wednesday, madam was called in to judge the final of Project Runway, where she described various things as "major" - a catchphrase that has, admittedly, yet to gain traction on the popular discourse.
But yesterday brought the big news, because it seems Victoria has been approached by the Fox network to front a show along the lines of Gordon Ramsay's Kitchen Nightmares, only with clothes.
It would be called Fashion Nightmares, and would see Victoria parachuted into icky red-state towns, where she will pounce on dowdily dressed individuals and give them the benefit of her ... wisdom? Would you call it?
A source tells Marie Clarie: "They want her to visit some boutiques and beauty pageants in real backwater towns and to try to whip them into chic shape."
Mm. It's like Trinny and Susannah meets Boys Don't Cry. I'm hoping for a slightly more "up" ending.
Incidentally, can anyone pinpoint the day Victoria became a fashionista? At the 2006 World Cup she was still lugging round those ratty hair extensions and wearing slogan T-shirts, but by the time she landed in LA a year later, she was working this whole avatar-couture look.
Lost in Showbiz envisages it as a kind of snake-inspired process. On her and David's inaugural flight to LA, Victoria shed an entire mahogany-tanned skin, along with all the grafted-on cell matter in which she had been hitherto encased. This terrifying epidermis was jettisoned from the aircraft, and later discovered by government scientists on a routine patrol in the Nevada desert.
It is currently stored in Area 51 in a big bell jar. They walk among us, people. Let's be careful out there.
