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The Guardian - US
The Guardian - US
Entertainment
Mahita Gajanan in New York

Snoop Dogg founds media company that merges 'cannabis and pop culture'

Snoop Dogg
Recording artist Snoop Dogg speaks onstage during day one of TechCrunch Disrupt on Monday in San Francisco, California. Photograph: Steve Jennings/Getty Images for TechCrunch

Entertainment icon Snoop Dogg and media entrepreneur Ted Chung have launched what they say is a marijuana-based media company.

The co-founders presented Merry Jane, a “premier media platform at the intersection of cannabis and pop culture” at TechCrunch Disrupt in San Francisco on Monday.

Merry Jane plans to publish information on every facet of cannabis, including a video interview series called Deflowered that will profile innovators in the industry, cultural and lifestyle features and the latest news on cannabis policy, business and economics. Information about marijuana products and a location mapping service for dispensaries will also be made available.

“After watching where the cannabis industry is headed, I wanted to create a platform that will take this movement further by creating a destination where people could find fresh content,” Snoop Dogg said. “Merry Jane is a game-changing platform for pop culture. It’s a new frontier y’all!”

Merry Jane’s backers and partners include actor Seth Rogen, venture capital firm Casa Verde Capital, LLC and strategic adviser Guy Oseary. The website, slated to launch in October, began a beta site to allow access to 420 users a day for those who sign up.

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