The makers of chocolate bar Snickers have caused uproar by comparing the Welsh language to someone 'sitting on a keyboard' in a tweet from its official social media account.
The post from earlier today - which was subsequently deleted - listed a number of possible homegrown place names linked to a question which stated, "A place in Wales or someone sat on a keyboard? A thread."
Underneath it then went on to name check the likes of Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch, Rhosllanerchrugog and Penmaenmawr.
The tweet was met with an angry reaction, with many wondering what could have prompted it in the first place.
"Hi. This was tweeted from your @SNICKERSUK account this morning - maybe if you replace 'Welsh' with another language you'd see how bigoted this comes across," replied @newcymru.
"Offending a few million Welsh and a few million Welsh-Americans not great on business side of things as well!"
Dan Jardine added: "Take a lesson in the Welsh language and culture, Snickers - you're not you when you're hungry.
"Rethink this – there are three million of us that you’re about to lose as customers", replied another.
However, Snickers - which is made by confectionery giant Mars - then proceeded to make things even worse by making a joke of it rather than apologise.
"So every time your media team get hungry they turn into xenophobic racists? Not even an apology, just sarcastic replies," retorted Subversive Sounds.
