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The Guardian - UK
The Guardian - UK
Business
Monkey

Snaring new readers

Monkey's favourite new magazine launch: Zoo and Aquarium Visitor. Yes, really. It's due to hit the news stands next summer. If that wasn't exciting enough, the mag is offering "a diamond and sapphire dolphin brooch and a diamond and ruby shark pendant" to draw new subscribers to its free online newsletter. There's a picture of them here if you scroll down a bit. Much better than a cover-mounted DVD, eh?

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