Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Reuters
Reuters
Business

Snapchat launches TikTok-like feature 'Spotlight'

FILE PHOTO: The Snapchat app logo is seen on a smartphone in this picture illustration taken September 15, 2017. REUTERS/Dado Ruvic/Illustration

Snap Inc on Monday rolled out a feature, "Spotlight", that would allow users to share short-form videos publicly in its Snapchat app, adding a service that would compete with ByteDance-owned TikTok and Instagram Reels.

Users, who could previously share snaps or stories with friends, can now share them directly to Spotlight and garner more followers, Snap said in a blog post https://press.snap.com/introducing-spotlight.

The company said it would give about $1 million every day throughout the remainder of 2020 to users whose snaps make it to the top of the platform, in a bid to boost engagement with the feature.

Facebook Inc earlier this year launched Instagram Reels - the company's version of TikTok wherein users can record short mobile-friendly videos, then add special effects and soundtracks pulled from a music library. (https://reut.rs/396vmA7)

(Reporting by Chavi Mehta in Bengaluru; Editing by Aditya Soni)

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.