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Zenger
Zenger
Business
Percy Lovell Crawford

Smoothie Operator: Independent Blender Bringing Healthy Food To The Streets

Dinero pouring smoothies. (Courtesy of Dinero Meyers)

NEW ORLEANS — Good food and music are staples of New Orleans, Louisiana.

Unfortunately, that food usually comes in the form of seafood, gumbo, jambalaya, king cake and beignets — items that make your taste buds happy and your waistline expand.

However, 5th Ward native Domonique “Dinero” Meyers offers a delicious alternative to the city’s famous, but sometimes greasy fare. His Ascent Blends brand of organic smoothies had a modest start on the sidewalks of New Orleans, just a blender and organic fruits.

His efforts at healthy living didn’t go unnoticed — he recently secured a distribution deal with Rouses Markets that will soon see his smoothies and ginger shots on its store shelves. (Rouses started in Houma, Louisiana, more than 40 years ago and is one of the largest independent grocers in the U.S.)

Meyers — who prefers to go by Dinero — understands that health is wealth and hopes his Ascent Blends will create a healthier city. He recently talked with Zenger News about the success of his company, how the Rouses deal came to fruition and much more.

Percy Crawford interviewed Domonique “Dinero” Meyers for Zenger News.


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