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The Guardian - UK
The Guardian - UK
Business
Monkey

Smooth ties knot with Kenya Tourist Board

Glance at the bandwagon marked "royal wedding" and there will be all sorts of media types clambering on board. Far too many to mention here, of course. But we'll try to catalogue the ones that catch our eye. Starting with ... Smooth Radio's tie-up with the Kenya Tourist Board offering winners a holiday at the exact spot Kate and Wills got engaged. So far, so routine. Except it will revolve around famous celebrities saying "I do" in a piece of audio unveiled by Simon Bates. So it's like Our Tune, but with a happy ending. Hopefully. It will be accompanied by a "two-day airtime campaign after the royal wedding sending congratulations from the Kenya Tourist Board to the happy couple". Congratulations to all.

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