Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Daily Mirror
Daily Mirror
Business
James Andrews

Smirnoff launches new fruit-flavoured vodka - and it looks perfect for summer

The sun's out, the long weekend is here and we already have plans for what we'll be drinking as soon as it's properly hot.

That's because Smirnoff has just announced a new range of fruit-infused spirit that will be with us very soon.

Smirnoff Infusions comes in two flavours - "Orange, Grapefruit & Bitters" and "Raspberry, Rhubarb & Vanilla" - selling for £14 a bottle the recommendation is to mis one part fruity vodka with three parts soda water, a lot of ice and, well, enjoy.

Sarah Shimmons, the brand’s marketing manager for Europe, said: “Smirnoff Infusions is an exciting new addition to our portfolio in the UK.

“The process features real fruits infused and distilled individually for the perfect amount of time to allow their natural flavours to be extracted. The resulting drink is blended with Smirnoff No. 21 Vodka and crafted at 23% ABV, to ensure the perfect balance of natural and fruity flavours.”

B&M are selling Parma Violet cider - and it's just £1.15 a bottle  

The even better news is a serving works out at just 87 calories.

The bottles have more frut, and less vodka, than standard Smirnoff - at 23% ABV - meaning the mixed drink comes in at 5.75%, or about the same as a strong cider or beer.

As to when it will hit the shelves? Wholesalers are listing it already and Smirnoff told The Sun that shoppers should be able to buy it from June.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.