Name: REO
Based: Shropshire
Website: www.reo.co.uk
REO is an original manufacturer of high quality power equipment, including electronic controllers, components and electrical regulators.
Having grown in size over the last 25 years, REO has taken on additional office space and turnover has grown 20% in the last four years. To adapt to an ever-changing marketplace, REO has introduced a company-wide implementation of web apps for use in customer and supplier projects, as well as in its own marketing efforts.
Basecamp, the online collaboration software, has allowed REO to bring together its team of designers, engineers and marketing professionals in real-time. Gone are the inefficiencies associated with boring meetings and endless emails. Everyone can share resources and communicate project updates continuously. The app also allows REO to internally share progress on prospective customers. This has drastically reduced man hours, with some people saving nearly two hours a day by logging in remotely.
Another smart working practice has been the digitisation of handwritten notes. For a company that relies heavily on expert knowledge, details matter. Sharing handwritten notes, technical drawings and even doodles means that ideas and design concepts can be realised much faster, improving time to market.
Michelle Gillam is marketing manager at REO
