Name: Melitarose
Based: London
Website: www.melitarose.com
The key to making my business successful has been to focus.
I have spent time reminding myself of the brand identity, which is family heritage, care and attention to detail.
Knowing who my customer is and understanding why they buy is also key to growing my business.
The packaging of Melitarose candles oozes personality while being a quality product. Consistency across everything will sustain a healthy growth for Melitarose.
Serena Francis is managing director of Melitarose
