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The Guardian - UK
The Guardian - UK
Business

Smarter working 2014: M

Name: Modish Living
Based: Hove
Website: www.modishliving.co.uk

I began my journey as an online retailer through following my passion for promoting sustainable living. In doing so, I sought out local artisans who could make bespoke reclaimed wood furniture for my company, Modish Living.

Getting started was very exciting and full of new interesting challenges. I found no task was too big. If I didn’t know how to do something, I would research, research and research, until I knew what to do, or at least had a better understanding of what to do

This hands-on approach allowed me to grow my business on a tight budget. However, as business took off, so did my daily work commitments. I found research for my marketing strategies time consuming.

Rather than just hiring a marketing manager, I set out to find an outstanding marketing mentor. And it’s fantastic. My mentor gives me the exact information I need. I’m very clear about growing the business with exact targets and strategies in mind. Working with an expert helps me get straight to the point. Plus, it’s enormously reassuring to have an expert to run through my work with.

Since working with a mentor, Modish Living has seen a steady increase in traffic to the site. I know one day I’ll just need to hire a marketing expert to take over. However, for now, having a mentor is perfect.

Hellen Barlow is the co-founder and CEO of Modish Living.

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