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The Guardian - UK
The Guardian - UK
Business

Smarter working 2014: Impression

Impression
The team at Impression use tools such as Basecamp, Hootsuite and Snagit to boost efficiency. Photograph: PR

Name: Impression
Based: Nottingham
Website: www.impression.co.uk

As a digital marketing agency, we work in a fast-paced industry and we know that efficiency is key to our success.

We’ve implemented a number of practices to improve efficiency, primarily in the form of investment in technology. For example, each one of our consultants is set up with multiple screens, enabling us to view website code on one and the live site on another. Our computers are running a fast internet connection and are upgraded regularly to ensure they stay fast and reliable.

We use project management tools such as Basecamp to assign tasks among the team and monitor their progress, making it easy for everyone to manage their time and their to-do lists. We also use keyboard shortcuts to make computer use more efficient.

There are various industry-specific tools in which we invest, including Gmail, Hootsuite and Snagit, which improve the efficiency of our work too.

Our business is growing quickly in a fast-paced industry. We are happy to invest our time and money into tools and processes which improve efficiency and effectiveness for us and our clients.

Laura Hampton is the digital marketing manager at Impression

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