Joe Biden's new print ad in Iowa, whatever you may think of its concept, absolutely nails the mouthy-yet-friendly tone that the candidate himself uses every day with Capitol Hill reporters. Here's the closing pitch:
Please, decide how much it's worth to you to give your country the strongest, most seasoned leadership. Then write that number on a check and mail it to "Biden for President".
The vibe certainly gets attention, but I wonder how that very northeastern self-assurance -- for example, Biden's quip in the most recent debate that he shouldn't have fully answered one question about Pakistan -- is playing with no-nonsense Iowans.
