Steve Jobs with iPod Touch (Photo: Engadget)
Steve Jobs introduced some new iPods at an Apple event today. As usual, Ryan Block has provided live coverage at Engadget in The beat goes on.
The iPod Touch has the same interface as the iPhone, along with Wi-Fi and a Safari browser for $299 (8GB) or $399 (16GB). It will ship later this month.
This is a great move because it will provide a much bigger target market for iPhone-style Web sites. Also, it should provide economies of scale to help with iPhone manufacturing. This is presumably an element in the only big suprise in the event: a hefty cut in the iPhone price. Apple's press release says:
Apple today announced that it is on track to sell its one millionth iPhone before the end of September, and to make iPhone affordable for even more customers this holiday season, it is lowering the price of the most popular iPhone model with 8GB of storage from $599 to just $399.
The 4GB model is toast.
Update 1: USA Today has a post-show Q&A with Jobs where he comments on people being upset because they bought an iPhone at the old price: "well, that's what happens in technology."
Update 2: danielwleigh explains how the (red) campaign works in comment 676124 below.
