A Black Country garment business has secured a new contract win with high street giant Marks & Spencer.
Slick Stitch, which embellishes clothing for household names such as Tesco, Adidas and Under Armour, is working with the retailer on a newly launched product line.
The Wolverhampton firm will support M&S on a broad range of personalised fashion and home products.
Slick Stitch is a family-run business that was founded in the late 1980s and serves a global customer base that spans Europe, North America and Asia.
Over the past 18 months, it has expanded via a series of acquisitions including school uniform firms Direct Clothing and Andrew Hyde, children's wear specialist Dollymix Boutique and Molly & Monty which designs and manufactures luxury children's clothes and gifts.
Chief executive Inder Jain said: "Slick Stitch already has an impressive client portfolio…..so we are delighted to add M&S to the portfolio and support them on further building this exciting offering."
Law firm Browne Jacobson advised the Slick Stitch team on the contract win.
Corporate finance partner Michael Stace added: "We are proud to have advised Slick Stitch on this key commercial agreement with this leading national brand.
"With the personalised product market currently being estimated to be worth over £1 billion in the UK, we are seeing a trend for more high street retailers to offer this personal service and Slick Stitch are certainly leaders in this field."