By now, Spotify users have had time to sit with this year’s Wrapped results. If you were disappointed that your “top artist” was the white noise you rely on to fall asleep or that your “listening mood” was “pink pilates princess”, you aren’t alone.
The good news: you apparently have better taste in products. We’ve put our own spin on Spotify’s infamous tradition by looking back at the products Filter readers bought the most this year, and you made us proud.
Many of your most shopped items were well-made, durable, and stylish, including a classic knitted cashmere scarf and a highly rated bath towel. And if you didn’t get in on them the first time around, now’s your chance to scoop up a few reader-tested Filter favorites – especially our most popular product of 2025, which might just surprise you.
Puzzles and games
Christmas tree Lego set
This year, you fully embraced the holiday season (and your inner child) with this Christmas tree Lego set featured in our 2025 Lego gift guide. Our photo team had just as much fun putting it together for the stop-motion video in the article, and writer Adam Doud took it a step further by making it the centerpiece at his holiday dinner table.
Sleep
MZOO Luxury Sleep Mask
Lifestyle writer Juno DeMelo dubbed this budget-friendly sleep mask “the Goldilocks of masks” after testing 24 of them for her roundup of the best sleep masks, so it’s little surprise it was among your favorite items of the entire year. This was one of the rare tests where a little-known competitor bested the name brands to win the “best overall” trophy.
Kitchen
Le Creuset Signature Petite Cocotte
In 2025, you prioritized small-space, budget-friendly items like this adorable mini cocotte from Le Creuset. Home and kitchen writer Megan Wahn recommended the diminutive pot in our list of the very best Cyber Monday kitchen deals, noting that it’s perfect for “roasting garlic, serving dips and small batches of soup, or even making baked eggs”.
Fashion
Kiltane Knitted Cashmere Neck Tie
This must’ve been the year you all decided to start building your capsule wardrobes. Your most-loved fashion item of 2025 was this timeless scarf from Scottish brand, Kiltane. It’s an investment piece that will probably be a staple in your closet for years to come, and was recommended by The Filter UK’s editor, Hannah Booth, in our international gift guide.
Kids and teens
Magcubic mini projector
Apparently kids are over watching movies on 5-inch phone screens. Filter US contributor Christine Persaud asked teens what items were on their 2025 holiday lists, and of the 36 items listed, this video projector that can project up to an 80-inch screen, wished for by a 14-year-old, was one of your favorites.
$39.99 at Walmart $49.99 at AmazonTravel
Travel Inspira luggage scale
This luggage scale is “the type of item most people don’t realize is missing in their life”, wrote travel writer Lydia Mansel in our roundup of the best Cyber Monday travel deals. The overpackers amongst you will now know “the reassurance that comes with weighing a suitcase before arriving at the airport.”
Home
Cozy Earth bath towels
Playing it safe isn’t always a bad thing. And when it came to home, you kept it simple, buying loads of these highly rated bath towels from Cozy Earth. Product reviewer Jon Chan deemed them the ‘best waffle towel’ in his hunt to find the best bath towel, praising the cotton/bamboo blend for its absorbency and softness.
Tech
Mug warmer
When tech writer Christine Persaud asked moms what gadgets topped their holiday wishlists, one mom coveted this handy mug warmer as a hassle-free way to keep her coffee warm for hours. Many of you agreed and treated yourselves – or your moms – to perpetually hot coffee.
Pets
Cat feather toy
Sorry, dog lovers: Filter readers are cat people, based on their shopping carts. Our most popular pet product was this cat feather toy that Filter US’ editor Nick Mokey attested energizes his “marathon snoozer” of a cat enough to “get him doing backflips”.
Beauty and wellness
Charlotte Tilbury Mascara
To spark gift inspiration for that person who already has everything, lifestyle writer Marissa Miller talked to people who had pulled it off successfully. This mascara was a standout from the list, beloved by one of her interviewees for its wand that curls your lashes without leaving behind any dreaded black smudges.
Product of the year
Illy intenso instant coffee
Your favorite product of the entire year was none other than a humble container of instant coffee. Illy Intenso bested 23 other varieties to win our blind instant coffee taste test, conducted by our friends at the Drexel Food Lab. Not only did it beat much more expensive third-wave brands like Stumptown, many testers actually preferred it to drip coffee.
