Experts are warning TikTok users to avoid jumping on the #cloudbed bandwagon for three reasons.
The trend has been going viral, with over 114 million views, since the summer of 2022, however, sleep and interior experts at Crafted Beds are warning against the popular bed style.
In January 2023, #cloudbed surpassed 114.7 million views on the app and reached over 5,000 posts on the same Instagram hashtag - indicating that these soft frame platform beds will be a huge trend in 2023.
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Thanks to the popular app, search demand for these beds has also increased massively.
According to research, last month, ‘cloud bed’ hit 20k searches in Google with thousands of people also searching for ‘cloud bed dupe’ and ‘dream cloud bed’.
Whilst demand is high, Brian Dillon, an expert at Crafted Beds has weighed in on the debate.
Having looked into the trend, he said there are 3 things you need to consider before purchasing a cloud bed.
Do you have back or knee problems?
“As with any low platform bed frame, you need to consider whether you already suffer with any back or knee pain. If you’ve ever had any sort of injury in these areas, I’d strongly advise not purchasing a cloud bed.

When getting into the bed you’ll need to use your knees to support your weight as you bring your body down to the level of the bed, which could cause pain and injury to anyone with previous knee problems.
Similarly, cloud beds aren’t incredibly supportive of your back. Whilst they may look as soft as a cloud, if you suffer with any backache I would suggest going with a solid higher frame for stability.”
Do you move around a lot when you’re sleeping?
“If you move around a lot when you’re asleep, this may not be the best bed for you.
“More affordable versions of cloud beds will often be delivered in separate parts, with the frame and headboard not connected, meaning a lot of movement could separate the two in the night.
“You might find yourself on a separate side of the room to your headboard when you wake up if you’re a really restless sleeper!”
Can you afford the investment if trends change?
“We know that TikTok trends don’t often stick around for more than a few months, but a bed is a costly expense that should last you years.
“If you even have a hint of worry that you might want another bed if trends suddenly change, I would avoid this costly investment and go for a bed frame that’s more practical and less trend-led.
“This is something fans of the ‘cloud bed’ trend need to consider carefully during the cost of living crisis.”
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