BT Sport went on air on Thursday, but it was Sky Sports News that really went into the air as the broadcaster sought to trump the much heralded launch of its rival channel. In a stunt that raised eyebrows more than it did heart rates, roving reporter Jim White, the shouty doyen of deadline day, visited the grounds of every professional football club in England and Wales … in one day … in a helicopter. The Independent reports that viewers were treated to the groundsman at Derby County painting lines on the pitch, Millwall's boss playing table football and groundbreaking footage of the Mansfield Town chairman's pet dog. Jake Humphrey and co have got their work cut out to better that.
