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Evening Standard
Evening Standard
Sport
Will Macpherson

Six Nations Rugby and CVC finally conclude £365m deal

Six Nations Rugby on Thursday finally confirmed the long-awaited news that it has secured a £365m investment from private equity firm CVC.

After protracted negotiations, the deal sees CVC secure a one-seventh, 14%, share of the Six Nations’ commercial rights over a five-year period. They have already invested in the Premiership and Pro14.

The injection of cash from this “strategic partnership” is timely, with the unions struggling financially due to the pandemic. Each receives a slice of the money based on their audience share, so the deal is set to be worth £95million to the RFU, and around £51m to the WRU.

"CVC’s expertise will help to grow rugby union through the evolution of improved competitions and events and the growth of a more diverse fan base,” said RFU Chief Executive Bill Sweeney.

The unions retain full responsibility for rugby issues and majority control of commercial matters.

"This is a hugely positive development," said Six Nations chief executive Ben Morel.

"When we started this journey, our aim was to ensure we found the right strategic partner, who can add real value and is committed to a long-term relationship.

"CVC recognises the exciting potential in the Six Nations Championships and autumn international series, and they are aligned with our vision for the future.”

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