SIS Content Services, a division of Sports Information Services (SIS), has further expanded its U.S. footprint through a new partnership with Hard Rock Bet Sportsbook.
Under this collaboration, SIS will supply its H2H Global Gaming League (H2HGGL) content, featuring eBasketball and eSoccer, to one of the country’s top-rated betting platforms.
Hard Rock Bet Sportsbook players will now gain access to over 225,000 short-form H2HGGL games annually, with seamless betting and streaming integrated into the experience. The content is built for round-the-clock engagement, offering both pre-match and in-play betting markets supported by ultra-low latency streaming.
SIS’ premium esports content elevates Hard Rock Bet’s offerings
The H2HGGL has been recognized for its commitment to transparency and fairness. It is the first esports betting product to receive the Esports Integrity Commission’s (ESIC) Gold Standard, the highest accreditation possible for integrity in competitive gaming.
The league features professional gamers competing in fast-paced matchups, delivering reliable and trustworthy esports content in an environment suitable for regulated sportsbooks.
“Hard Rock Bet Sportsbook’s innovative approach to sports betting makes them an ideal partner for our fast-paced, high-integrity esports content,” Jake Nowry, Sales and Business Development Manager at SIS, said.
This collaboration also signals the entry of H2HGGL into its 15th U.S. state, a significant milestone in SIS’s North American expansion strategy. It aligns with the company’s vision to grow its presence in key U.S. states such as Florida and New Jersey, where Hard Rock Bet already commands a strong market share.
“As Hard Rock Bet Sportsbook is rapidly growing, we are thrilled that our premium esports content will provide their players with continual captivating entertainment,” Michele Fischer, Vice President at SIS Content Services, said.
Hard Rock Bet continues to be a leading destination for immersive and diverse betting experiences in the U.S. The integration of H2HGGL strengthens its existing lineup of traditional sports markets including the NBA, NFL, MMA, and soccer.
“The addition of H2H Global Gaming League expands our already deep markets and esports offering, reinforcing our commitment to delivering innovative, engaging experiences that players can rely on around the clock,” Neil Walsh, SVP-Sportsbook at Hard Rock Bet, said.
With this partnership, SIS and Hard Rock Bet are tapping into the growing appetite for regulated esports betting in the U.S. By combining trusted content with one of the most recognizable sportsbook brands, the deal aims to boost both player engagement and esports participation.
If you want to explore more esports betting opportunities, take a look at the best platforms for CS2, Dota 2, and League of Legends.
