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The Guardian - UK
The Guardian - UK
Business
Adam Davidi

Sir Martin Sorrell: 'There's no monopoly on wisdom' - video

‘We are not in the advertising business any more.’

Watch Sir Martin Sorrell, CEO of WPP, discuss how the definition of creativity in advertising is changing, with Rory Cellan-Jones, the BBC’s technology correspondent. During the wide-ranging talk, Sorrell explores the potential impact of a Brexit on business, the value of data in helping inform creativity and why the risk from adblocking may be exaggerated.

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