Sir Bob Geldof has revealed that he once sent 1000 dead rats soaked in formaldehyde to radio DJs in the United States.
The legendary rocker, 68, was part of the Boomtown Rats at the time and the band decided upon the bizarre publicity stunt in hopes of entering the US music scene.
The Irish rock star told BBC's The One Show that the gross stunt was 'basically the end' to any chances of US success.
Speaking to the presenters via video call, Sir Bob donned a purple top and showed off his signature untamed locks.
He relived the strange story with lightheartedness as he chatted to Alex Jones and Angelica Bell.
“It was 1,000 dead actual rats which were ordered from the sanitation department of New York City and sent out from Chicago to 1,000 disc jockeys who were busy playing disco in the middle of the Seventies," he recalled.
“So that was basically the end of the Boomtown Rats in America.”
The rock star and activist then explained that the DJs all received their package of dead rats to start off their weeks.
He added: "On Monday morning there was this dump on the desk of a 1,000 DJs and it was a rat in formaldehyde, wrapped in plastic."
Also during his appearance on the show, the music icon opened up about a new documentary called the Citizens of Boomtown: The Story of the Boomtown.
The show gave him a better insight into the lives that his band mates had while growing up.
During the lockdown, Sir Bob has also demanded that people "get real" about the pandemic when he appeared on Good Morning Britain via a video call.
Speaking back in March about the pandemic, he slammed government messaging about the virus as 'confusing'.
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