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The Guardian - UK
The Guardian - UK
Business
Monkey

Sir Alan 'trumps the Donald'

Who'd have thunk it? The Yanks have snapped up the UK version of The Apprentice - which started life as an NBC show fronted by Donald Trump - and it looks like they are intent on making a star out of Sir Alan Sugar. Business news cable channel CNBC launched the first series of the BBC reality show last night and has been heavily promoting it with a frankly hilarious trailer with lines such as "How do you trump the Donald? Meet Sir Alan Sugar" and "If you thought the Donald was tough, wait until you get a taste of Sugar". Indeed.

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