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The Guardian - UK
The Guardian - UK
Lifestyle
Jess Cartner-Morley

Since when was Size Zero a compliment?

Cocktails
Photograph: David Sillitoe

Readers: what do you make of this? Today we received the following press release from a London bar.

"Toast London Fashion Week with fashionable cocktails with a difference. 'Size zero' cocktails are a must have during London Fashion Week. Fashionistas everywhere should be seen with a bespoke handbag on one arm and a designer cocktail in the other."

Are we being oversensitive, or is this really bad taste? "Size zero" may be a stupid name, but the issue it refers to – the emergence of models on the catwalk wearing an American dress size '0' (a British size 4), which represents an unusually and generally unhealthily thin body shape – is a serious one. Using 'size zero' in this context – almost as a synonym for glamour – is idiotic, or worse. What do you think?

And while we're on the subject of fashion's ongoing warped relationship with body image, have a look at this thought-provoking blog by fashion journalist Melanie Rickey, asking why Vogue's shoot with Adele doesn't feature any full-length shots.

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