Simon Cowell looks "like a different person" in a snap shared by Amanda Holden, according to some fans.
The X-Factor creator was pictured pulling a cart that his son Eric, and Amanda's daughter Hollie, were sitting on.
Amanda and Simon go way back, having both presented Britain's Got Talent for a number of years.
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Amanda, 50, captioned the pic "Worlds strongest man. #britainsgottalent @bgt"
Many fans rushed to comment, with some saying how "cute" the photo was.
Others thought Simon looked different, with some even thinking he was a different celebrity altogether.
One wrote: "Is that Simon Cowell or is it Salt Bae?"
Another said: "Thought this was Gino at first!"
A third wrote: "He looks a bit like Simon Cowell. A bit."
A fourth added: "This looks like someone dressing up as Simon Cowell."
Another fan, who spotted Simon had been tagged in the photo, wrote: "No way is that Simon, looks like a completely different person."
Simon, 61, was injured last year when he fell off an electric bike he was testing at his house in Malibu.
The TV judge said he "nearly smashed his spine to pieces" and that it "could have been a lot worse".
He underwent six hours of surgery - which involved having a metal rod put in his back - and missed much of the last series of America's Got Talent.
Thankfully he has made a full recovery, and was back on the judging panel for this year's show.
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