Simon Cowell has confused fans by announcing a bizarre new talent show in ANTARCTICA.
The X Factor boss left his followers baffled with the shock announcement on his official Twitter account.
Some questioned if he had missed April Fool's Day after revealing plans to expand into a continent which is virtually uninhabited and covered in ice.
Simon posted a short video of flashing lights on an iceberg with the words: "Take the stage Antarctica."
He said: "I’ve set up talent shows all over the world. But until now, one place was missing. I am very excited to tell you that we are finally expanding into Antarctica… #TakeTheStageAntarctica #Ad"
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Simon's confused followers took to Twitter to question what they were seeing.
One said: "Im so confused... but if watching this show means I get to see cute penguins and seals I’m down to watch it"
"Happy for mah fellow penguins over there, they deserve stardom," added another.
A third said: "Might as well do the moon while you’re at it"
This may be part of Simon's plans to completely overhaul X Factor - and replace it with a celebrity version.
The music mogul wants to inject “new energy” into the long-running series by casting stars such as soap actors, newsreaders and comedians.
One source said: “Imagine Strictly but with singers. That's the plan being talked about at present. There is no doubt the X Factor format needs freshening up – this is it.”
He hopes to implement the changes for the upcoming series later this year - meaning the end of auditions for the public as we know it.
Although hopefuls in Antarctica could still have the chance to queue up for a chance to sing in front of the judges.
There are also rumours that Simon wants a special 'All-star' version of the ITV singing competition and get some familiar faces back on the stage.
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