Sim Simpsons?

Looking at my E3 notes again I'd forgotten that I'd bumped into Simpsons creator Matt Groening as he was leaving a crowded Spore demo. Sadly the time it took for my brain to go from recognition to name recall - luckily I didn't congratulate him on Lord of the Rings - meant I missed out on the opportunity to ask what he was doing at E3. Hopefully the experience of one of the few titles at the show that helps prove the theory that gaming has "grown up" will lessen the chance of another shoddy Simpsons game.