The Bling Bling building on Hanover Street, once home to the famous Herbert of Liverpool, has been sold by Signature Living.
The site, which Lawrence Kenwright's firm bought in 2017, has been sold to aparthotels company Prestige Stay - which is part of the growing city pub, bar and nightclub operator JSM Group.
A statement this week from Prestige Stay, a company only launched following the end of the first national lockdown in July, said it has plans for even further expansion in 2021 and 2022. It purchased the building for an undisclosed fee in August - and will rebrand it to 'Bling Prestige Stay'.
The gold-clad building is set to open next year, and general manager Louise Riley said: “The team at Prestige Stay are moving towards the festive season fully prepared to follow guidelines and also with a huge sense of positivity.
"We have launched in a popular and resilient city known as a centre of culture, wonderful attractions and the love of a great party, of course.
"All of our sumptuous properties provide guests with something we have become more accustomed to in 2020: a sense of home.
"We also want our guests to see their stays with us as a luxurious treat, too, and our Stanley Street office is open and waiting to book guests in.
"Over the next two years we look forward to expanding further, establishing Prestige Stay as the premier brand in Liverpool for stylish stays.”
The purchase adds to JSM's growing portfolio of hospitality venues around Liverpool, which includes McCooleys, Rubber Soul, The Old Bank, Smokie Mo's, Einstein, Legends and Level.
Prestige currently has a stable of six 'luxury' apartment blocks across Liverpool city centre in Stanley Street, Mathew Street, Castle Street and Lord Street.
Featuring a glass facade and metal projection, the building will be "transformed" next year, with apartments to accommodate between one and 17 guests.
Signature Living was contacted for a comment.
