A north west signage manufacturer has launched a new management system which can help retailers measure the number of customers in-store.
Widd Signs, based in St Helens, said the new digital signs, known as Auto-Q, allows retailers to measure the number of customers inside their store at any given time and provides a ‘traffic light’ system for automatic control of entry to the store.
It also offers the additional ability to advertise key information to waiting customers.
It operates using 3D sensors installed at store entrance and exit points, which provide an accurate, real-time measure of how many people are inside, with programmable email and push notifications alerting staff when the store is at capacity.
The digital display can also be used for advertising purposes and to communicate real-time store information to customers, such as estimated waiting times and safety guidance.
Widd Signs managing director Gary Williams said: “In response to Covid-19, retailers are now required to adapt their stores like never before, with their priority rightly being the safety of their employees and customers.
“Our Auto-Q technology has been created with the latest occupancy requirements in mind.
"It offers an accurate, cost-effective, and reliable alternative to manual counting, enabling retailers to manage occupancy and queuing customers safely, efficiently and effectively, whilst reallocating staff to other important store operations.
“As with all of our solutions, the system can be designed and installed to meet bespoke requirements and integrated into existing systems and technologies.”
Widd Signs completed the acquisition of Spectrum Sign & Display and its new 20,000 sq ft site in St Helens in early 2020 as part of the company’s expansion plans, adding additional expertise and boosting its in-house manufacturing capacity and capabilities.
