Siam Piwat Group, a global real estate and retail developer, is reinforcing its leadership by expanding its global luxury system with world-class partners to unlock new growth from an expanding wealthy customer base in Asia.
The alliance with Belmond (LVMH), Galeries Lafayette, Insignia and MJets strengthens the Global Privilege Partnership and elevates its "global luxury ecosystem", seamlessly connecting the world of luxury for Onesiam members and partner organisation patrons through a network of world-class privileges and experiences in Thailand and across the globe.
Siam Piwat commands the leading position in the luxury market, backed by the most powerful, high-end customer base in Asia, capturing more than 70% of the luxury market share in Thailand.
The group is an owner and operator of Siam Paragon, Siam Center, and Siam Discovery, and a joint-venture partner of Iconsiam and Siam Premium Outlets Bangkok.
"Siam Piwat remains committed to its 'Co-creation & Collaboration' strategy, long-standing as a pioneer in forging formidable global business alliances to deliver peerless experiences and create profound impressions for both Thai clients and international tourists," said Saruntorn Asaves, first executive vice-president of customer centricity and relationships at Siam Piwat Co Ltd.
Over the years, the group has welcomed world-class partners, each an industry leader, into a system that merges limitless potential and co-creates shared values.
MEMBERSHIP BASE
In the luxury lifestyle sector, which represents a crucial and high-value market, the group caters to wealthy individuals from around the globe, backed by the Onesiam membership base.
In 2025, wealthy members recorded spending of over 1 million baht per transaction, with their annual expenditure surpassing average customers by 35 times.
"The key objective of establishing the Global Privilege Partnership this year is to elevate Thailand into a luxury destination. We are dedicated to reinforcing the global luxury ecosystem, seamlessly connecting the luxury business landscape for wealthy individuals by integrating databases and offering cross-industry advantages for the ultimate privileges," Mrs Saruntorn said.
This year, the world-class partners joining the network include Belmond (LVMH), a global luxury hotel and travel group; Galeries Lafayette, France's leading department store and an iconic Parisian destination for travellers worldwide; Insignia, a leader in premium luxury lifestyle management and bespoke membership services; and MJets, Thailand's sole integrated private aviation service provider and the epitome of elite travel.
Each partner contributes a distinct strength that enhances aspects of the target audience's luxury lifestyle, she said.
Belmond (LVMH) redefines luxury travel through "curated journeys" that connect world-class luxury hospitality with premium retail privileges. Members enjoy personalised travel planning support, a VIP welcome at legendary hotels and Belmond's iconic luxury trains worldwide, and bespoke, personalised itineraries for unique experiences.
"At Belmond, we are dedicated to perpetuating unforgettable journeys. Partnering with Siam Piwat allows us to merge the world of luxury retail and travel, offering Onesiam members bespoke experiences that unveil the charm of global destinations in an unprecedented manner," said Charlotte Heyman, director of Sales Asia at Belmond.
Insignia elevates lifestyles with 24/7 bespoke client services and highly personalised support, from securing reservations at sought-after restaurants to unlocking exclusive access to globally renowned events and experiences beyond public reach.
"This collaboration reflects our commitment to delivering care that goes beyond expectation. We are delighted to integrate our world-class client services into Siam Piwat's system, through experiences tailored to each individual," said Nada T. Rouviere, president of Insignia.
MJets completes the seamless travel experience with bespoke private jet services, premium airport lounge access, and luxury chauffeur transfers.
"True luxury is defined by time, convenience, and seamless experiences. We allow members to move effortlessly from home to destination with elevated privileges and personalised journeys throughout every touchpoint," said Natthapatr Sibunruang, chief executive of MJets.
Galeries Lafayette enhances cross-continental shopping with exclusive privileges in Bangkok and Paris, including VIP lounges, personal shopping services, expedited tax refund services, and premier hospitality experiences.
"This collaboration delivers a seamless shopping experience for Siam Piwat clients across two continents," said Thierry Vannier, director of international customer development and operational marketing at Galeries Lafayette Paris Haussmann.
RENOWNED NETWORK
Siam Piwat's Global Privilege Partnership already encompasses renowned brands across premier global destinations such as Parco in Japan, Taipei 101 in Taiwan, Hong Kong Times Square, Ion Orchard in Singapore, Pavilion Kuala Lumpur in Malaysia, Plaza Indonesia in Indonesia, Fosun in China, and Hyundai Department Store in South Korea.
These partners across retail, tourism and healthcare services strengthen unmatched cross-border experiences for both Thai and international patrons.
Onesiam members enjoy exclusive discounts, VIP privileges, and other priceless experiences across all dimensions. Members from partner organisations visiting Siam Piwat's shopping destinations receive identical premium privileges, including dedicated customer assistance and premium benefits.
"This synergy marks a monumental step beyond all limitations toward borderless growth. It not only elevates Thailand into a premier global luxury destination but also establishes a definitive new benchmark for the ultimate luxury lifestyle experience," said Mrs Saruntorn.
