I enjoyed Ian Jack’s article on the branding of railway station names (From Singer to IBM, branding the railways is nothing new, 23 March). He might also have mentioned Chiltern Railways’ renaming of Bicester Town station, on the opening of the Oxford to Marylebone service, as Bicester Village in recognition of its proximity to the shopping outlet of the same name. Locals were furious, but it was canny, ensuring trains were well used throughout the day.
Nick Chadwick
Oxford
• I have often wondered why some bus stops are named after stores and others not. On the number 94 route, which goes down Oxford Street and Regent Street in London, there are stops called Selfridges and Hamley’s Toy Store. Do these pay Transport for London for this exposure?
Edward Smith
London
• Join the debate – email guardian.letters@theguardian.com
• Read more Guardian letters – click here to visit gu.com/letters
• Do you have a photo you’d like to share with Guardian readers? Click here to upload it and we’ll publish the best submissions in the letters spread of our print edition
