Shoppers warned Black Friday 2021 will be 'very different'

By Elle May Rice

A warning has been issued to any shoppers waiting to get their hands on Black Friday deals.

Each November, shoppers across the UK look forward to the offers and bargains available over Black Friday weekend, with many using it as a way to get hold of cheaper gifts ahead of Christmas.

However, things are set to change this year, according to Tom Church, co-founder of money-saving community LatestDeals.co.uk.

READ MORE: When is Black Friday 2021 and what deals will be available

Tom says retailers may actually decide to opt out of Black Friday for 2021 due to ongoing product shortages, a driver drought and higher shipping costs.

He said: “Many of us get our savings ready for big events like Black Friday, as the discounts are a big incentive and they help us to get Christmas presents for less.

“However, a number of issues are impacting the UK this year, such as fewer lorry drivers, massive order delays and shipping costs hitting the roof.

“There aren’t as many products available this year due to logistics issues across every sector, with problems such as imports from areas like South East Asia affecting the supply chain.”

Tom also warns the financial strain people are currently facing is also impacting the business sector.

He added: “Events like Black Friday lead to a huge surge in consumer demand, which means there is a huge short-term demand placed on operations.

“This can often be difficult for businesses to navigate, as extra staff will be needed for a short amount of time, and supplies can be difficult to source even without the problems we are currently facing.

“Instead of relying on Black Friday for Christmas bargains, I recommend looking for presents earlier in the year and planning ahead.”

Tom said he believes Black Friday 2021 will be “very different”, with extended sales and maybe even ‘pre-Black Friday’ deals available.

He added: “I think this year Black Friday is going to be very different. Due to limited supply of computer chips, electronics such as video game consoles, monitors, and tablets may be in restricted availability.

“That often means prices are kept high. Lorry drivers across every industry are in demand, which may mean slower delivery times and reduced volume of stock available. Again, this all tends to keep prices high.

“If brands are unable to compete on volume discounts, where they buy huge amounts and flog ‘em cheap, they have to compete in a different way.

“One way may be longer Black Friday sale periods, so I’m expecting to see Black Friday sales beginning on November 1st this year, and perhaps even ‘pre-Black Friday’ marketed sales at the end of October.”

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