M&S shoppers are praising the brand for releasing a "delicious" new food product at a time when many people need "cheering up".
This week, the Government released a new covid alert level system and warned other lockdown measures across the country could be in place for up to six months.
Marks & Spencer has kept its customers updated with all of its latest items through its Facebook and Instagram feeds and recently shared an image of its 'magical pumpkin-shaped bloomer' bread.
Released ahead of Halloween, its post has now received more than 1,800 comments, around 4,000 likes and more than 500 shares.
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M&S suggested customers could either eat it how it is or hallow out the middle and pour soup into it.
Among the almost 2,000 comments, one user said: "This looks delicious and reminds me of the soup club in the beginning! This would be the ultimate soup bread, edible bowl."
Another said: "Looks yummy, will have to try this"
A third added: "They look delicious"
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And a fourth said: "Brilliant idea. In a world where we need diversion tactics to cope with the mess....... this only serves to cheer us all up"
M&S recently revealed its Christmas food range for 2020, with some items already available across stores.
