Customers of an online fashion and cosmetics retailer renowned for embracing diversity have criticised the firm for its controversial sizing system.
ASOS, a brand which prides itself on promoting inclusivity, has found itself at the centre of a social media furore after it was revealed it had branded some of its size 14 clothing as 'XL' on its website.
The issue was first raised on Twitter by customer Marina O'Loughlin, the Manchester Evening News reports.
She wrote: "Dear @ASOS - since when was a size 14 'XL'??", alongside a screengrab of the brand's size guide.
The size guide in question calls a size 8 a 'Small', while a size 14 is considered as 'Extra Large'.
After spotting Marina's Tweet, social media users rushed to share their own experiences of sizing issues.
"Since we started believing that size 0 was an actual clothing size. My favourite game is asking for a size 12 in the designer section of the likes of Selfridges and Harvey Nichols. They have no idea how to deal with this request," wrote one.
Another added: "The standard size for a woman now is a 14. Just shows the brands aren’t moving along with the times."
Somebody else simply wrote: "disgraceful."
A fourth Twitter user slammed: "And since when is size 12 large? Just ridiculous."
A spokesperson for the brand said: "We offer fashion in over 30 different sizes, reflecting the needs of our diverse, global customer base and our ongoing commitment to promoting a healthy, positive body image.
"Based on the measurements of some of our third party brands, the size XL on this product is equivalent in our sizing chart to a UK 14.”
