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Liverpool Echo
Liverpool Echo
Entertainment
Bethan Shufflebotham

Shoppers rush to buy Holly Willoughby’s ‘flattering’ Nobody’s Child denim dress

Holly Willoughby has returned to one of her most-worn brands for Thursday’s episode of This Morning - and fashion fans can’t get enough.

The 42-year-old shared her outfit to Instagram - as is tradition - ahead of the ITV show and has been inundated with compliments. Resident show guests Clodagh McKenna, Juliet Sear and Hannah Peckham have all commented how much they love her latest look, which comes from the online fashion retailer Nobody’s Child.

The Denim Daisy Collared Mini Dress comes in at £65, and has been popular with viewers and followers.

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Sharing the look with her 8.3 million followers, Holly wrote: “Morning Thursday… join us at 10am on @thismorning Busy show today… we catch up with the incredible Finley as he updates us after having his latest stem cell transplant. #hwstyle dress by @nobodyschild.”

It racked up dozens of comments before the show even aired, with followers writing: “Absolutely stunning,” “Love this dress” and “Lookin Fab as usual Holly!”

Available in sizes 4-18, the mid-blue wash mini dress is made from organic cotton with a button-through front and an oversized collar, complete with V-neck, fluted sleeves and a panelled waist ‘designed to flatter’.

According to Nobody’s Child, it sold 85 times already this week - which is expected to skyrocket after being spotted on Holly. Earlier this week, she was spotted in a green tiered midaxi dress from New Look, which completely sold out before it even appeared on the TV.

She’s also sported a Whistles blue floral dress that’s only left in a handful of smaller sizes, and a mini number from LK Bennett - two of her favourite brands seen frequently on the show.

Denim mini dresses are the ultimate summer staple, with ASOS and La Redoute also stocking similar designs, which you can bag for under £30. But if it is Holly’s dress you’re after, you can shop it here for £65 on Nobody’s Child until it sells out.

New shoppers who sign up to the newsletter can also get 15% off their first order, making it £55.25.

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