Primark has impressed shoppers after revealing a way to reuse its paper shopping bags this Christmas.
The store has given its famous brown paper bags a festive makeover and there’s a special reason why.
Eagle-eyed Primark customers may have noticed a message written on the bags, telling them how to reuse them once they’ve unpacked their shopping. The bags, which have candy cane coloured stripes, can double up as Christmas wrapping paper and the idea has gone down well with shoppers.
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Some people who had a go at using the wrapping paper shared their results on Instagram.
‘home_with_kaitlyn’ told followers: “Would you believe me if I told you this wrapping paper was a bag? How gorgeous does it look? @primark have turned their bags into reusable wrapping paper and gift tags! How amazing is this! Love it”.
Miss_silva92 said: “Using Primark Bag as Wrapping Paper ! Good Idea @primark”.
Xbudget_lifex said: “Primark have made there Christmas bags reusable so you can use the bag as wrapping paper and tags by cutting the section out. This can save a few pennies on wrapping paper and is a great idea”.
Helena_diy_decor said: “Love it and it matches my red and gold theme”.
Tashatheexplorerofficial added: #primarkbag made me do it. I'm kinda shook how nice #primark bags make for #wrappingpapper! I even cut out a tag from it too and added some gold for the extraness”.
It’s not the first time Primark has given its bags a festive makeover. In a story on the Primark website, posted in 2020, the retailer said: “We’ve given our iconic brown bags a fun candy cane print for the holidays, and guess what? It makes the perfect wrapping paper for your gifts. This Christmas, you can put the evidence of your latest Primark haul to good use…
“Gift giving is one of our fave parts of the festive season! Grab your scissors and tape, because all you’ll need for great gift wrap this Christmas is one of our paper bags. Just trim it to fit your gifts. If you're crafty, you can even fold it origami-style to make star decorations.”
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