Tesco shoppers were left stunned after noticing an awkward labelling error on one of its juice shelves.
The error was first spotted by Demi Boonham, who posted a picture of the blunder in a popular bargain hunters' Facebook group.
It's easily missed at first glance but on closer inspection the gaffe soon becomes apparent, reports the MEN .
Can you see it?
How about now?
Speaking exclusively to Manchester Evening News, she revealed how she had taken the picture in Tesco Lichfield.
The post has since gone viral, and has racked up more than one hundred comments, and has been liked over 500 times (correct at time of writing) since being shared on Facebook.
Writing under the post, one amused shopper said: "Can't wait to show my husband this, he swears he only likes the tesco brand, brilliant haha."
Somebody else joked: "It took me way too long to see what was wrong in this picture."
"Awww. The poor lonely Sainsbury's bottle," commented somebody else.
While it may be a shock to spot a rival's product on a supermarket shelf, it's not as uncommon an occurrence as you may think. Many supermarket own-brand products are manufactured in the same factories, and while efforts are made to keep them separate, sometimes error is inevitable.
It's unknown whether the Tesco and Sainsbury's summer fruits juice is manufactured in the same factory.
Tesco told Manchester Evening News: "Everyone is welcome at Tesco, so we’re pleased to see that this particular bottle has good taste, making its way to our shelves to celebrate 100 years of great value with us.”
