A few months before Christmas a string of retailers launch huge toy sales, namely Argos, Sainsbury's and Asda.
The stores usually keep the start date under wraps, but that doesn't stop bargain hunters from speculating.
The toy sales are always popular with shoppers, especially parents.
This year, one shopper has leaked the start date of Sainsbury's sale on Hot UK Deals, a popular online deals site.
The user, called goonertillidie, wrote: "Hey folks, I've had a bit of info shared to me by an 'insider' who's 'in the know' regarding the Sainsbury's half price toy sale.
"I know it's a biggie on members calendars so thought I'd share with you!"
The shopper says the date for 2019's toy sale is October 16 and that it will end a week later on October 22, the Mirror reports .
However, the savvy shopper is quick to point out dates are not 100% confirmed.
So they may change, but mark these dates in your calendar just to be sure.
Last year the supermarket giant kicked off the toy sale on October 17.
Similarly, in 2017 the toy sale started on the October 18, so it's highly likely that the dates that have been shared online are accurate.
The Mirror reached out to reps from Sainsbury's who were unable to confirm or deny the claims.
Customers can expect top products from well-known brands like Disney, LEGO, Chad Valley, Peppa Pig , LOL Surprise and Barbie.
Stock general sells out fast, so shoppers are advised to hit their local store early or head online first thing to avoid disappointment.
Those who don't want to wait might want to check out rival supermarket chain Asda's massive rollback on toy items that's now running.
The chain has slashed prices of hundreds of toys online at direct.asda.com and in stores, including its popular own-brand wooden toy range, LEGO sets as well as a range of pre-school educational toys from Fisher-Price.
