Shoppers have stumbled on a "perfect" dress for spring that matches a more expensive version modelled by Holly Willoughby.
The ITV This Morning presenter has become a style icon with a wardrobe to envy, regularly sharing snaps of her outfits on her Instagram page.
Last week more than 43,000 people 'liked' her post of a floral dress with an oversized frilly collar, commenting on her "gorgeous" choice.
The dress was from eco-conscious fashion brand Nobody's Child, and is currently being sold for £42 on the Very website.
For shoppers on a tighter budget, High Street chain New Look has a copycat at almost half the price.
This week it shared a very similar dress modelled by YouTuber Tanya Burr, which is currently retailing at £22.99 on its website.
Captioning the post "how to do comfy and chic", thousands of shoppers hit the 'like' button.
"I love this so much, got it for my 30th birthday" commented one fan, while called it "the perfect dress".
Another added: "I just received this in the post today and I absolutely love it, it looks even nicer in the flesh can't wait to wear it."
While the floral prints are slightly different, both dresses share an identical silhouette and very similar oversized white collars with lace-like detail.
It is typical of the style Holly has been loving this week, and she shared another picture yesterday twirling in a floral midi dress from M&S.
