Parenting blog Mumsnet has been thrown into an absolute frenzy thanks to a seemingly innocent Christmas jumper.
Fat Face's 'Felicity Fairisle Jumper', which is currently being sold for £56 ,
Posting on the blogging site, one woman said: "I don't think they really thought though pattern. Or maybe they did for the niche market of those who think knitwear isn't complete without a line of boobs across it."
Comments quickly racked up, with one Mumsnet user writing: "that is terrible."
"Cannot be unseen. I look forward to observing those jumpers in the wild," said somebody else.
A third unimpressed shopper wrote: "No wonder the model is biting her fingers!"
While a fourth joked: "I'd feel like a right tit wearing that." Good one.
But it's not just Mumsnet where the boob-tastic reviews have been spotted, as theyv've now made their way to the Fat Face website itself.
Writing in the jumper's review section - which has now amounted to an average rating of 3 out of five stars - one shopper said: "MELONS! Nothing I like more than images of melons on my melons!"
"Wow, that’s a lot of boobs! My baby would love it!" somebody else reviewed.
A third reviewer said: "LOOKS A LITTLE BOOBISH Looks just like a row of boobs. Not to say that there's anything wrong with that. It is a lovely jumper, just don't be surprised if you have a few curious glances whilst out shopping or taking tea."
Manchester Evening News has contacted Fat Face for comment.
